Hi there! My name is Danielle and our site All Who Wonder is an exciting new step in my business journey. I would like All Who Wonder to become the ultimate destination for anyone on the hunt for distinctive, tactile and playful fashion accessories. Accessories that have that "wow" factor. You know the ones - the scarves, bags and pieces of jewellery that make you feel incredible. They might make you feel sassy, or fun, or artistic, or adventurous! In sum, I love accessories that inspire curiosity, creativity and confidence in the wearer. Pieces that make your heart sing!
So if you love colour, texture, delightful prints, beautiful textiles, natural fibres and materials, you are in the right place! You will not find trend-driven, throwaway, fast-fashion here. I only stock beautifully crafted accessories that can be enjoyed one year to the next. I would like to think that some pieces may even become heirlooms to be passed down to the next generation. Our scarves, bags and lifestyle accessories also make wonderful gifts. Gifts that are unique, surprising and lots of fun to give and receive!
In sum, I want our accessories to bring joy – and lots of it!
Interested to know a little bit more about our products and our company?
Where do our products come from?
I am French/Australian and I have a background in the French fashion industry - so I naturally gravitate towards France when I source most of our product ranges for All Who Wonder. I think many French designers have a unique and intriguing aesthetic and I love their clever use of colour. And Inoui Editions is no exception!
Designs by Inoui Editions (previously known as Inouitoosh) continuously surprise us with their delightful prints and details that fuse tongue-in-cheek humour and nostalgic sentiments. While Inoui Editions are best known for their range of stunning scarves, the brand has more recently wowed us with equally amazing bags, ready-to-wear and homewares. There really is no end to the creativity of the designers at Inoui Editions!
And how are our products sold?
I am in the wholesale trade first and foremost, so our company, DNC International, focus's on our wonderful network of around 80 stores and independent boutiques, across Australia and New Zealand. We will build a curated range of Inoui Editions products and designs online here at All Who Wonder, but we will endeavor to only launch the range online once our stockists have had the collections in store for at least a few months beforehand.
Indeed, we try to always focus on supporting our stockists, especially in the current retail climate. Each boutique selects styles and colourways that they think will suit their customer base...so they all have different product offerings.
As for our online range - it includes pieces made exclusively sold in our web boutique, as well as best sellers from collections that have previously been launched with our retail partners.
More about us?
All Who Wonder is our first venture into online retail…but we already have 15 years of experience in the fashion industry under our belt.
Indeed, my husband and I have been wholesaling French fashion and lifestyle accessories to retailers in Australia and New Zealand since 2008 through our company DNC International Pty Ltd. We run our business from home in Sydney, all the while bringing up our two daughters and doing lots of traveling (including to local trade fairs and for buying trips to Europe). We make a good team and love our jobs. And we feel very privileged to me able to work for ourselves and to be selling brands and products that we are genuinely passionate about. Not to mention the fact that we count many of our suppliers and our retail customers as friends.
But our work sounds a lot more glamorous that it is. Our house is always strewn with a multitude of samples and boxes. And buying trips, trade fairs and collection showings are always busy and chaotic, especially in the earlier years when we had babies in tow. But this is what we know and is now part of our DNA. And we wouldn’t have it any other way.